As we say goodbye to 2024, we look back at an incredible journey filled with milestones, learnings, and meaningful connections. This year was all about embracing the leap, connecting with young Genz and Gen Alpha athletes and parents, and doubling down on our purpose and building thoughtful, sustainable sportswear for the future generation. With multiple expos and events, Hoogah was a brand that stands for comfort, performance, and sustainability. Here's an overview of our exciting year!
HITEX Sports Expo, Hyderabad – Our First Giant Leap
Our expo journey began with the HITEX Sports Expo in Hyderabad, a happening event filled with passionate athletes and sports fans. This was our first serious opportunity to bring HOOGAH to the world. We were not completely ready as demand was high and we couldn’t fulfil the requirement. Every encounter provided us with information about our audience and pushed us to keep innovating and creating premium, sustainable sportswear for young athletes. It was the beginning of something monumental!
Pink Lemonade Expo – Discovering Our Tribe
This event was all about connections. Though we had some disappointments, we met incredible people who believed in our work. The experience taught us that success isn't always about instant achievements but about finding people who believe in our work. The expo left us even more committed to changing kids' sportswear. We had higher demand than expected that gave us boost to be do more in the space.
Sports Fitness Expo – Learning and Growing
Here, we were among family! Surrounded by sports fans, we received helpful feedback on our designs and materials. It left us even more convinced that listening to our customers is the recipe for growth. Every word and suggestion provided us with direction on how to improve and innovate.
Aparna Cyber Zone & Rainbow Vista Expos – Creating a Community
As the year progressed, we were committed to interacting directly with communities. These expos were not product launches. These were experiences, conversations, and relationships. We wanted parents to understand that good sportswear is not just about appearance; it's about care, comfort, and commitment to the future of their child.
Marina Skies Expo, Hyderabad – A Perfect Finale
Ending the year with a bang, the Marina Skies Expo was a testament to all that Hoogah stands for. Our designs, our commitment to the planet, and our passion for quality sportswear were out in full force. It wasn't an event; it was a step towards the future we're building.
Looking Forward to 2025
Some things we've learned this year:
Expos Are Important : Had an opportunity to interact with customers directly and allow us to see what works.
Community Engagement Is Key : Interacting with communities makes us know how our D2C works and whether we were able to fulfil the market gap and key areas we were lacking to improve.
Customer Insights Are Crucial : Listening to young athletes and parents helps us improve on material fitting and as well as on our branding to capture the market.
Planning Is Key : Understanding segments of the audience is very difficult for any new brand that comes into the market at the early stage and all our expos , community interaction taught us a new vision for Hoogah.
Hoogah Own your talk: Knowledge sharing is key to provide information and answer unanswered questions in the mind of parents and GenZs and Gen Alpha.
As we enter 2025, we're looking forward to reaching more customers from tier1 city to tier 3 city , refining our products, and adding more collections with trendy designs . With a commitment to high-quality, affordable sportswear and a mix of physical and digital interaction, we're ready for another year of adventure!
Thanks for being with us. We will meet you on next year on delhi expo Intimacy
Happy New Year from Team Hoogah!
