About Us

The name "Hoogah" is inspired by the Danish concept of "hygge", which represents comfort, coziness, and well-being. For us, "Hoogah" embodies the idea of comfort in motion—creating a sense of ease and confidence for kids while they stay active. Just like the warm feeling of hygge, we aim to craft activewear that makes kids feel comfortable, secure, and empowered, whether they're on the field or simply moving throughout the day.

At Hoogah, we believe in the power of movement, growth, and sustainability. As a premium activewear brand designed for kids and teenagers (4-16 years), we aim to empower the next generation through quality sportswear that supports them in every adventure, challenge, and victory. Whether it’s on the field, the court, or the yoga mat, Hoogah is crafted to keep up with the energy, spirit, and passion of young athletes.

Our Mission

Our mission is to redefine kids’ activewear by providing high-performance, sustainable, and stylish clothing made for active, growing bodies. We are committed to creating garments that are not only functional but also reflect the dynamic lifestyle of today's youth. Researched, designed and produced, in INDIA and for the INDIAN market, Hoogah ensures that every piece resonates with comfort, durability, and a sense of responsibility towards the environment.

Our Vision

Our vision is to be the leading kids’ premium sportswear brand that sets new standards in both performance and sustainability. We envision a world where young athletes are supported by gear that allows them to reach their full potential, while contributing to a greener, more mindful future.

Our Story

Hoogah was born out of a passion for movement and a love for sport. As a parent, designer, and creative mind, for growing INDIA we recognized the need for premium, sustainable activewear for kids that combined both function and fashion. Starting with a small, dedicated team, we focus on understanding the unique needs of young athletes and developing garments that would meet these needs, both on and off the field.

From our production house, based in INDIA, to our commitment to local craftsmanship, we strive to maintain the highest standards of quality. Every piece of clothing is thoughtfully designed to provide comfort, flexibility, and style, ensuring that kids feel confident while they stay active.

Our Journey

As we get ready to launch Hoogah online, our journey continues with excitement and innovation. With a focus on team sports, racket sports, yoga, kabaddi, kho-kho, athletics and many more to join, we are ready to offer a range of versatile, stylish, and functional activewear. Our first collection is just the beginning. we’re committed to expanding our range while staying true to our core values of sustainability, durability, and performance.